The future development of flushable wipes

Update:13 Oct 2021

Dispersible wipes include adult toilet wipes, infant sa […]

Dispersible wipes include adult toilet wipes, infant sanitary wipes and female wipes. The usage of the three major parts has been increasing.
It is imperative to change the non-woven fabric base fabric for wet wipes. Due to the special structure of the existing sewage treatment system, if the size of the wet wipes exceeds a certain specification, it will cause clogging. This phenomenon occurs in the United States, the Netherlands, Sweden and the United Kingdom. Occurrences have occurred, and relevant government departments have promulgated some unrealistic regulations. On the other hand, the price of petroleum-based non-degradable fibers is increasing so rapidly that it approaches or exceeds the price of degradable fibers, such as viscose and cotton fibers. The problem that consumers are unwilling to pay because of the high price of degraded products no longer exists. Although the price of wood pulp on the market is close to the highest level in history, it is still 50% cheaper than petroleum-based. Although the prices of wood pulp, viscose and cotton fiber will increase over time, some experts predict that the price of petroleum-based fiber will increase. The speed of fiber will definitely exceed that of non-petroleum-based fibers. These factors will prompt non-woven fabric manufacturers to reconsider when selecting fibers.
Using wood pulp in wet wipes is the most environmentally friendly method, while the use of air-laid and spunlace methods to make wet wipes with cotton fibers is still popular among consumers. In addition, manufacturers have also noticed that the price difference between cotton fiber and other fibers such as viscose fiber and polypropylene fiber is gradually shrinking. Regenerated cellulose fiber is more sustainable and cheaper than new cotton fiber. With the adoption of manufacturers, it is expected that the application of regenerated cellulose fibers in wet wipes will increase.
The wet wipes are smaller than a certain size and can be directly flushed and unloaded by the sewage treatment system, turning to flushable in the true sense. In 2001, in order to increase the sales of wet wipes, Kimberly-Clark first launched the Cottonelle Rollwipes adult toilet wipes, the first flushable wet wipes on the market. At that time, other brands and some private brands on the market were all small-sized flushable wet wipes. Wet wipes, however, Rollwipes did not increase much sales, the market response was very flat, and the product faded out of the market a few years later.
In addition to being flushable, Rollwipes wipes are sold in rolls. This form has many problems, such as technical problems requiring the preparation of slicers, and insufficient marketing. When the sales volume of Rollwipes did not reach the expected results, Kimberly-Clark canceled the package form and replaced it with a barreled sheet form. At the same time, it replaced it with a small-size flushable form, which corresponds to other brand products on the market. It is incredible that among the various uses of wet wipes and wipes, after moderate marketing policies, the sales of adult toilet wipes have continued to increase, and they have now become high-value and growing products.

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